Cruelty Free Beauty
- Zero Waste Beauty: Adopt a green routine with these sustainable products
- This eco-friendly beauty box is packed with refillable multi-taskers
- “I find myself using it even when I don’t need to!”
- Arctic-inspired natural skincare brand launches in the UK
- Green People launches beauty balm packaged in 100% biodegradable pot
- Lush launches same-day delivery service for its iconic handmade cosmetics
- “This cruelty-free tanning water gave me the confidence boost I needed”
- rho launches sustainable loungewear that gives back
- Rose & Caramel Raises Awareness For Women’s Self-Esteem & Mental Health With ‘I TAN FOR ME’ Campaign
- Couple launches entirely plant-based and refillable deodorant on Kickstarter
- Raising Vegetarian Children
- View all
Eco Living
- A nutritionist’s guide to eating for healthy joints
- Easy ways to achieve your health goals
- Discover the benefits of raisins on a vegetarian diet
- Improve your gut health with California Raisins
- 5 ingredients to add to your granola
- This herbal tea can block your body’s sugar intake
- Your guide to eco-friendly and fair trade coffee in the UK
- Eat these foods to boost your mood
- “I could actually feel the lipstick moisturising my skin”
- Vegan beauty buys for top-to-toe care
- Why you should consider a cruelty free lifestyle
- View all
Vegan Recipes
- Matcha Coconut Ice Cream
- Vegan Lemon Bars
- Mango Salad with Thai Dressing
- Garden Gimlet
- Tofu & Green Beans Teriyaki
- Cornflakes Bombay
- Rainbow Pickle
- Soba noodles with kale and collards
- Ice-cube Drinks Boosters
- Quick Flatbread
- Vegan Soda Bread
- View all
Popular recipes
- Spinach and ricotta quiche vegetarian recipe
- Cheats mushroom and spinach lasagne vegetarian recipe
- Lentil bolognese vegetarian recipe
- Creamy mushroom stroganoff vegetarian recipe
- Malaysian Rendang curry vegetarian recipe
- Feta, Butternut Squash, Caramelised Onion and Cashew Nut Wellingtons
News
- Sainsbury’s Launches New Plant-Based Products
- Bamigo’s bamboo clothing arrives in the UK
- Adidas announces plans to eliminate plastic for good
- Zero-waste beauty brand Ethique launches UK website
- This inclusive vegan underwear is made from seaweed
- New Veggie Snacks Help Raise Awareness Around Issues of Food Waste
- Dutch Firm Unveils Vegan Egg White Substitute Made From Brewery Yeast
- Children’s charity to spread smiles with virtual tea party
- Green People launches beauty balm packaged in 100% biodegradable pot
- Couple launches entirely plant-based and refillable deodorant on Kickstarter
- How you can help with the Amazon wildfires
- View all
This inclusive vegan underwear is made from seaweed
The new collection is completely ethical and sustainable

Our purchases have a huge impact on the planet, from the food we buy right down to the underwear we choose! Luckily, there are some great brands on the market today that offer sustainable options.
One of the latest launches is from new brand Alexander Clementine, with its new eco-friendly underwear collection that’s made from seaweed.

Aiming to be completely transparent and empower its wearers, the British brand offers eco-friendly pieces that are inclusively sized. The garments feature a soft cotton alternative, and use 97% less water to create, while the breathable fabric is naturally antibacterial, anti-odour, and wicks away moisture. What’s more, no sweatshops or unfair labour practices are used anywhere in the supply chain. Instead, the garments are exclusively handmade in London, plus 99% of all waste generated in producing the fabric is reused and recycled at the brand’s factory.
Speaking about the brand’s ethos, co-founders Alexander Perry & Freya Clementine Rosedale, said: “We wanted to build a sustainable underwear brand that rivals its fast fashion counterparts – where the style and design is as good as our ethical and eco credentials. There is definitely a gap in the market for style-first sustainable underwear. You can’t buy second hand underwear, can you?!
“Underwear is the first thing you put on in the morning and the last thing you take off at night, so in making our collections, the style and fit is as important as the comfort. We want our customers to feel their best from the start to the end of their day”.
Visit alexanderclementine.com to find out more.
Want to read more like this? Sign up to our weekly newsletter, The Edit, to receive the latest updates on sustainability, planet-friendly food, cruelty-free beauty and more straight to your inbox. PLUS, enjoy exclusive recipes and giveaways.