New sustainable British beauty brand launches

Frustrated by the lack of high-quality natural products and reimagining a plastic-free future for the high-end beauty industry, founders James Inglesby and Diana Ziegler set out to create products that were effective and luxurious, but without contributing to the plastic crisis.

Nereus has created a range of deluxe shampoos, conditioners and bodycare products, packed with potent, ethically-sourced ingredients and 100% natural, organic fragrances such as Pink Pepper, Fresh Ginger and Ylang Ylang.

All products are packaged in fully-recyclable, plastic-free, black aluminium bottles, with the formulations vegan and paraben-, sulphate-, and gluten-free.

As well as using alternatives to single-use plastics in all of their packaging, the brand has formed a partnership with Plastic Bank – a social enterprise working to create a circular plastic economy and aiding countries worst hit by the plastic crisis.

The black bottles are made from 100% recyclable BPA-free aluminium with plastic-free and biodegradable labels produced from wood pulp. The products are made locally in Britain using unfiltered freshwater from Yorkshire.

For every Nereus product purchased, 1kg of ocean-bound plastic will be recovered from the areas worst affected by plastic.

Shop the range at nereus.uk